Consumer culture Essay Example | Topics and Well Written Essays - 3000 words

Consumer culture - Essay Example In marketing the notion concerning consumer culture has been incorporated because of its importance in the subsequent generations, more notably is the tie with capitalism where it is more driven with money though it is distinguished most by its focus on the satisfaction that is attained by purchasing or spending on a product or a service rather than its monetary value and the emergence of conspicuous consumption where there is development of leisure class and enhancement of social status through spending on property and material possession. Modern consumer culture came began to be evident during the industrial revolution attributed by the availability of a wider range of diversified products and services to the larger population and affordable prices therefore there individuals from the various classes developed varying ways consumption giving rise to the emergence of different distinguished consumer cultures (Lury 2011). With time as the globalization and internationalization took i nto effect consumer behaviors, values, and aspirations has changed and the consumption and spending on individuals do not depend entirely on the societal social status such as ranks, religion and social class. This trend has been attributed by the use of the good or a service and the non-monetary values derived from them thus restructuring the consumer culture social identities. The effect results of the varying consumer behaviors is highly determined by the producers need to sustained continuous consumption of these products and services thus importance of marketing becoming an issue of concern in the development of varying consumer trends of a particular product. Marketing has played an important role in the establishment and sustenance of modern consumer cultures. Marketing is considered to being the major force behind the consumer culture of individuals and various groups in the society therefore marketing is regarded by producers to have a significant influence that has the abi lity to transform consumer culture. Marketing has a pervasive influence and persuasive effect through its messages it has connecting the consumer needs with the available consumption opportunities (Lury 2011). Globalization is one of the features resulting from the influence of marketing on the consumer cultures; there is establishment of consumer market segments that are considered to being universal associated with various products, services, places and the diversified groups in the society and this brings about cross-cultural and transnational consumer cultures. The cross-cultural and transnational consumer culture provides that any individual or groups within the larger global society can be a consumer (Lury 2011). However the freedom and the non-constraints associated with this is determined and influence by the consumer material and resource aspirations. It is ideal to have a contemporary consumer society where there is endless choice of products and serv

Midterm Exam Employment Law 2009 Research Paper

Midterm Exam Employment Law 2009 - Research Paper Example The company was a large international firm in San Francisco with almost 5000 employees. Jami had given the interview with the employment group of 6 people. One of them was John Clark, a V.P and the others were Human Resources V.P, V.P in charge of sales and two other supervisors. During the interview, she noticed many of the unwanted things i.e. all of them in the selection panel kept a special eye on her physical features and was asked all kinds of personal and absurd questions just before the interview was going to complete. Despite this unfamiliar circumstance, she joined the job with an insurance benefit of 401K plan and annual salary of US$80,000.00. She was also said that after three months of probation period she could be terminated with a valid cause. After her efficient work of six months, she was offered a lunch by Mr. John Clark, V.P. In the dinner, Clark said that the company needs another V.P just like Jami. In addition, he also offered Jami to spend the weekend with him in Yosemite so that the details of the plan can be discussed. When they visited the place together, Jami came to know that Clark was having an eye on her from the very first day and she would be provided with name and fame if she agrees to all the unwanted offers of Clark. When she refused to the offer she had to go through a lot of harassment in the office. Her performance was considered to be poor and she was not allowed a leave for her mother’s surgery. Irrespective of all these adversities, she went to visit her mother without a leave notice. On returning, she was demoted to a supervisor and had a decline in salary of US$40,000.00 per year. After all these occurrences, she lodged a complaint with the Equal Employment Opportunity Commission (EEOC) and therefore sued the company to the Federal Court. It can be viewed that all workplace related issues in the form of cases are handled by the Equal Employment Opportunity Commission (EEOC) of the US (State Human Resources Manu al, â€Å"Title VII of the Civil Rights Act†). According to the case provided, Jami Jensen has been the victim of sexual harassment by the Vice President of the company, wherein she was working. When an offer was provided to Jami and not accepted by her, the V.P. threatened to sue her from the company and also lessened her salary to a huge proportion. The V.P. also kept a condition that in order to avail the facilities of the company, she must take back the case and in return, she would be rewarded with a higher position in the company and a greater hike in her salary. However, she did not accept the condition and decided to file a complaint against the company in the federal court of the US. Jami can also file complains for violating the privacy rights by the employer during the interview process in accordance with the Equal Employment Opportunity Commission. Hence, the Title VII of the Civil Rights Act of 1964 of the American law can be applied in the case of Jami Jensen. A PPLICABLE TORT CLAIMS In the United States, the federal tort claim provides compensation for the damages made to a property or any sort of injury arising from the activities perform by the federal officer or the employer (United States Court, â€Å"